Introduction

National Company Rescue, part of the Atherton Corporate Group of Companies, uses cookies and similar technologies on our website to enhance your experience, improve functionality, analyse usage, and deliver tailored services. This Cookie Policy explains what cookies are, how we use them, the types of data collected, and your choices regarding their use. It complements our Privacy Policy, which details how we process personal data, including data collected via cookies. As a UK-based company, we comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

What Are Cookies?
Cookies are small text files placed on your device (e.g., computer, tablet, smartphone) when you visit our website. They store information to help the site function, remember your preferences, or provide insights into usage. Similar technologies, like pixels or local storage, serve comparable purposes and are included in this policy.

Types of Cookies We Use
We use the following categories of cookies, each serving specific purposes: 

• Strictly Necessary Cookies 
  • Purpose: Essential for the website to operate, enabling core functions like page navigation, form submissions (e.g., lead forms for our PDF), and access to secure areas. 
  • Examples: Session cookies to maintain login status or track form progress. 
  • Data Collected: Technical Data (e.g., IP address, browser type) to ensure functionality. May include temporary identifiers but no personal details like names or emails. 
  • Legal Basis: Necessary for providing the service you request, so consent is not required under PECR or UK GDPR. 
  • Duration: Typically session-based (deleted when you close your browser).
• Performance/Analytics Cookies 
  • Purpose: Collect anonymized data to understand how visitors interact with our website (e.g., pages visited, time spent), helping us optimize performance and user experience. 
  • Examples: Google Analytics cookies (_ga, _gid, _gat) to track page views, user journeys, and bounce rates anonymously. 
  • Data Collected: Technical Data (e.g., IP address, anonymized), Usage Data (e.g., click patterns). No Identity or Contact Data unless linked with consent. 
  • Legal Basis: Explicit consent is required under UK GDPR and PECR, obtained via our cookie banner. 
  • Duration: Persistent, up to 2 years (e.g., Google Analytics default).
• Functional Cookies 
  • Purpose: Enhance usability by remembering your preferences (e.g., language, region, or form settings) for a personalized experience. 
  • Examples: Cookies storing your cookie consent choice or preferred currency. 
  • Data Collected: Profile Data (e.g., preferences), Technical Data (e.g., device settings). Minimal personal data, tied to functionality. 
  • Legal Basis: Explicit consent is required, obtained via our cookie banner. 
  • Duration: Persistent, typically up to 1 year.
• Marketing/Targeting Cookies 
  • Purpose: Deliver relevant ads or content by tracking your interests across our site and others, often set by third-party partners. Used to show you offers related to company acquisition services. 
  • Examples: Meta Pixel cookies, and Google Ads cookies to track browsing behavior and ad interactions. 
  • Data Collected: Marketing and Communications Data (e.g., ad preferences), Technical Data (e.g., anonymized IDs), and Usage Data (e.g., pages visited). May link to Identity/Contact Data (e.g., email) if you submit a form and consent. 
  • Legal Basis: Explicit opt-in consent is required, obtained via our cookie banner. 
  • Duration: Persistent, typically 1–2 years depending on the third party.

Third-Party Cookies
Some cookies are set by third parties, such as: 

• Google Analytics: Tracks site performance (see Performance Cookies). 
• Meta Pixel: Supports ad targeting for our lead forms (see Marketing Cookies). 
• Google Ads: Delivers relevant ads based on browsing.
  We ensure third parties comply with UK GDPR through data processing agreements. You can view their privacy policies via our cookie consent tool or the links below: 
• Google: https://policies.google.com
• /privacy 
• Meta: https://www.facebook.
• com/privacy/policy

How We Use Cookies
Cookies enable us to: 

• Ensure seamless website functionality (Strictly Necessary Cookies). 
• Improve site performance through anonymized analytics (Performance Cookies). 
• Personalize your experience with saved preferences (Functional Cookies). 
• Deliver tailored ads about our services, like company acquisition options, based on your interests (Marketing Cookies).
  Cookies may collect Technical Data (e.g., IP address, browser type), Usage Data (e.g., pages visited), Profile Data (e.g., preferences), and Marketing and Communications Data (e.g., ad interactions), as outlined in our Privacy Policy. We only process personal data (e.g., linking cookies to your email) with explicit consent or when you submit details (e.g., via lead forms).

Data Retention 

• Strictly Necessary Cookies: Deleted after your session (hours to days). 
• Performance Cookies: Up to 2 years (e.g., Google Analytics). 
• Functional Cookies: Up to 1 year. 
• Marketing Cookies: Up to 2 years.
  We retain cookie data only as long as necessary for the stated purposes, per UK GDPR. Anonymized data (e.g., analytics) may be kept longer for trends but cannot identify you.

Your Choices and Rights 

• Consent: On your first visit, our cookie banner lets you accept, reject, or customize non-essential cookies (Performance, Functional, Marketing). Strictly Necessary Cookies are always active, as they’re required for site functionality. You can change preferences anytime via our cookie settings link [insert link/placeholder] or clear cookies in your browser. 
• Browser Settings: Block or delete cookies via your browser (e.g., Chrome, Firefox). Note: Blocking Strictly Necessary Cookies may break site features, like form submissions. 
• Opt-Out Tools: For Marketing Cookies, use third-party opt-outs like Network Advertising Initiative (www.networkadvertising.org) or Your Online Choices (www.youronlinechoices.com). 
• UK GDPR Rights: As detailed in our Privacy Policy, you have rights to: 
  • Access: Request cookie-related data we hold (e.g., Technical Data). 
  • Correction: Fix inaccurate data linked to cookies. 
  • Erasure: Delete cookie data (e.g., Marketing Data) unless legally required. 
  • Object: Stop processing for marketing or analytics (opt-out via banner). 
  • Restrict: Pause processing (e.g., during disputes). 
  • Portability: Transfer consent-based data (rare for cookies). 
  • Withdraw Consent: Revoke consent for non-essential cookies anytime.
    To exercise these rights, contact us at mydata@athertoncorporate.uk.

Data Security
We use industry-standard measures (e.g., encryption, access controls) to protect cookie data from unauthorized access, loss, or misuse, per UK GDPR. Third parties handling cookies (e.g., Google) are bound by strict agreements to ensure security.

Why We Use Cookies
Cookies support our legitimate interests in providing a functional, optimized website and relevant ads for UK LTD/LLP directors interested in services like company acquisition. For example, Marketing Cookies help us show lead form ads to users likely to download our PDF, while Performance Cookies improve site speed. We balance this with your rights by requiring consent for non-essential cookies and offering clear opt-outs.

International Transfers
If cookie data (e.g., via Google Analytics) is transferred outside the UK (e.g., to the US), we ensure safeguards like UK International Data Transfer Agreements or adequacy decisions protect your data, per UK GDPR.

Updates to This Policy
We may update this Cookie Policy to reflect legal or technical changes. Significant updates will be notified via our website or email. Check back regularly for the latest version.

Contact Us
For questions or to exercise your rights regarding cookies, contact: 

• Email: mydata@athertoncorporate.uk 
• Phone: 08000 198 418 
• GDPR Data Contact: mydata@athertoncorporate.uk 
• General Contact: John@athertoncorporate.uk

• Contact Data: Billing address, delivery address, email address, and telephone numbers.  
• Financial Data: Bank account and payment card details.
    
• Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.  
  
  
• Technical Data: Internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology used to access this website. This includes data collected via cookies (see Cookie Policy).
  
  
• Profile Data: Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.  
  
  
• Usage Data: Information about how you use our website, products and services, including via analytics cookies (see Cookie Policy).  
  
  
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences, including data from marketing cookies (see Cookie Policy).

• Where we need to perform the contract we are about to enter into or have entered into with you. 
  
  

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. 
  
  
• Where we need to comply with a legal obligation.

• To contact you with information about new offers, services, or other information we believe may interest you, based on our legitimate interest in promoting our services to existing clients. You can opt out of these communications at any time (see "Marketing Communications" below).
  
  

• Email Contact and Retention for Lead Form Submissions: If you submit your details (e.g., first name, email) via our lead forms, we may retain your data and contact you by email for up to four (4) years from the date of submission. We may send periodic reminders about our services, such as company acquisition opportunities, approximately every six (6) months or yearly, up to several times within this period. This is based on our legitimate interest in maintaining engagement with potential clients interested in our services, provided you have not opted out. 

• We retain and contact you over this period because some companies may not need our services immediately but may consider options like selling their business one to two years later, often after exploring other ways to sustain their operations. Others may view our service as a fallback if initial efforts fail, while some require immediate solutions. These periodic reminders ensure you’re aware our services remain available when the timing suits your needs. You can opt-out at any time by following the unsubscribe instructions in each email or contacting us at mydata@athertoncorporate.uk.  
  
  Testimonial Stories: We may use non-identifiable client information, such as debt amounts and types of debt (e.g., HMRC or PAYE), in testimonial stories to promote our services. No personal information—such as your name, company name, location, or date of service use—will be included. This use is based on our legitimate interest in showcasing our work while protecting your privacy. We ensure this complies with UK GDPR by anonymising the data so it cannot be linked to you. 
   
• Cookies and Similar Technologies: We use cookies to improve website functionality, analyse usage, and personalise content/marketing. See our Cookie Policy for details.

• Requested information from us or purchased goods or services from us, and you have not opted out of receiving such marketing; or  

• Provided your express opt-in consent to receive marketing.
  We may email you about other relevant services or products offered by National Company Rescue or the Atherton Corporate Group of Companies, based on our legitimate interest in maintaining our relationship with you. We will obtain your explicit opt-in consent before sharing your personal data with any third parties for marketing purposes. You can opt out of marketing communications at any time by following the unsubscribe instructions in each message or contacting us at GDPR Data: mydata@athertoncorporate.uk.

• Request access: Receive a copy of the personal data we hold about you (commonly known as a "data subject access request").  

• Request correction: Correct incomplete or inaccurate data we hold about you. We may need to verify the accuracy of the new data provided.  
  
  
• Request erasure: Ask us to delete your personal data where there is no lawful reason for us to continue processing it (e.g., where you object to processing or we have processed it unlawfully). We may retain data if required by law, and we’ll inform you if this applies.  
  
  
• Object to processing: Object to processing based on legitimate interests if it impacts your rights and freedoms, including objecting to direct marketing. We may continue processing if we have compelling legitimate grounds overriding your objections.  
  
  
• Request restriction: Suspend processing of your data (e.g., to establish its accuracy or where you need it for legal claims). 
   
• Request transfer: Receive your data in a structured, machine-readable format or have it transferred to another party (applies to automated data you consented to or provided for a contract).  
  
  
• Withdraw consent: Withdraw consent where we rely on it for processing (e.g., for non-essential cookies or marketing), though this won’t affect prior lawful processing.
  To exercise these rights, contact us at GDPR Data: mydata@athertoncorporate.uk.

6. Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements as required by UK GDPR. For cookie-specific retention periods, see our Cookie Policy.

• Upon initial engagement, we will send a welcome email and await your response. If no response is received within three (3) weeks, we’ll send a follow-up email. If you don’t respond, we may send one further email regarding your inquiry. After this, we will limit unsolicited contact specific to that inquiry.  
• However, we reserve the right to contact you at any time with information about our services, including existing offerings, new services, or relevant opportunities from National Company Rescue or the Atherton Corporate Group of Companies. These communications are based on our legitimate interest in enhancing our relationship with you. You can opt-out by following the unsubscribe instructions in each message.

• Contact Data: Billing address, delivery address, email address, and telephone numbers.  
• Financial Data: Bank account and payment card details.
    
• Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.  
• Technical Data: Internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology used to access this website. This includes data collected via cookies (see Cookie Policy).
• Profile Data: Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.  
• Usage Data: Information about how you use our website, products and services, including via analytics cookies (see Cookie Policy).  
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences, including data from marketing cookies (see Cookie Policy).

• Where we need to perform the contract we are about to enter into or have entered into with you. 

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. 
• Where we need to comply with a legal obligation.

• To contact you with information about new offers, services, or other information we believe may interest you, based on our legitimate interest in promoting our services to existing clients. You can opt out of these communications at any time (see "Marketing Communications" below).

• Email Contact and Retention for Lead Form Submissions: If you submit your details (e.g., first name, email) via our lead forms, we may retain your data and contact you by email for up to four (4) years from the date of submission. We may send periodic reminders about our services, such as company acquisition opportunities, approximately every six (6) months or yearly, up to several times within this period. This is based on our legitimate interest in maintaining engagement with potential clients interested in our services, provided you have not opted out. 

• We retain and contact you over this period because some companies may not need our services immediately but may consider options like selling their business one to two years later, often after exploring other ways to sustain their operations. Others may view our service as a fallback if initial efforts fail, while some require immediate solutions. These periodic reminders ensure you’re aware our services remain available when the timing suits your needs. You can opt-out at any time by following the unsubscribe instructions in each email or contacting us at mydata@athertoncorporate.uk.  
  
  Testimonial Stories: We may use non-identifiable client information, such as debt amounts and types of debt (e.g., HMRC or PAYE), in testimonial stories to promote our services. No personal information—such as your name, company name, location, or date of service use—will be included. This use is based on our legitimate interest in showcasing our work while protecting your privacy. We ensure this complies with UK GDPR by anonymising the data so it cannot be linked to you. 
   
• Cookies and Similar Technologies: We use cookies to improve website functionality, analyse usage, and personalise content/marketing. See our Cookie Policy for details.

• Requested information from us or purchased goods or services from us, and you have not opted out of receiving such marketing; or  

• Provided your express opt-in consent to receive marketing.
  We may email you about other relevant services or products offered by National Company Rescue or the Atherton Corporate Group of Companies, based on our legitimate interest in maintaining our relationship with you. We will obtain your explicit opt-in consent before sharing your personal data with any third parties for marketing purposes. You can opt out of marketing communications at any time by following the unsubscribe instructions in each message or contacting us at GDPR Data: mydata@athertoncorporate.uk.

• Request access: Receive a copy of the personal data we hold about you (commonly known as a "data subject access request").  

• Request correction: Correct incomplete or inaccurate data we hold about you. We may need to verify the accuracy of the new data provided.  
• Request erasure: Ask us to delete your personal data where there is no lawful reason for us to continue processing it (e.g., where you object to processing or we have processed it unlawfully). We may retain data if required by law, and we’ll inform you if this applies.  
• Object to processing: Object to processing based on legitimate interests if it impacts your rights and freedoms, including objecting to direct marketing. We may continue processing if we have compelling legitimate grounds overriding your objections.  
• Request restriction: Suspend processing of your data (e.g., to establish its accuracy or where you need it for legal claims). 
   
• Request transfer: Receive your data in a structured, machine-readable format or have it transferred to another party (applies to automated data you consented to or provided for a contract).  
• Withdraw consent: Withdraw consent where we rely on it for processing (e.g., for non-essential cookies or marketing), though this won’t affect prior lawful processing.
  To exercise these rights, contact us at GDPR Data: mydata@athertoncorporate.uk.

6. Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements as required by UK GDPR. For cookie-specific retention periods, see our Cookie Policy.

• Upon initial engagement, we will send a welcome email and await your response. If no response is received within three (3) weeks, we’ll send a follow-up email. If you don’t respond, we may send one further email regarding your inquiry. After this, we will limit unsolicited contact specific to that inquiry.  
• However, we reserve the right to contact you at any time with information about our services, including existing offerings, new services, or relevant opportunities from National Company Rescue or the Atherton Corporate Group of Companies. These communications are based on our legitimate interest in enhancing our relationship with you. You can opt-out by following the unsubscribe instructions in each message.

National Company Rescue copyright 2025©

Freephone 08000 198 418

john@athertoncorporate.uk

GDPR Information

You have the right to know what data we hold about you

mydata@athertoncorporate.uk

Freephone 08000 198 418

john@athertoncorporate.uk

GDPR Information

You have the right to know what data 

we hold about you

mydata@athertoncorporate.uk

Company Information
National Company Rescue LTD is a marketing arm for

 
Atherton Corporate Group of Companies,
81 - The Cut, 
London, 
SE1 8LL.

National Company Rescue copyright 2025 ©

Company Information
National Company Rescue LTD is a marketing arm for

 
Atherton Corporate Group of Companies,
81 - The Cut, 
London, 
SE1 8LL.

Company Information
National Company Rescue LTD is a marketing arm for 
Atherton Corporate Group of Companies,
81 - The Cut, 
London, 
SE1 8LL.

08000 198 418

Freephone

08000 198 418